AAA Travel

System-Wide Brand Refresh

AAA Travel is the largest leisure travel company in the world.

We created a cohesive and modern brand look for the parent brand

as well as their Luxury and the Pleasant Holidays divisions.

All systems were designed to stand on their own but

maintain their lineage to the AAA Travel brand family.

We developed the tagline “AAA Travels with You”

with a campaign that uses the iconic AAA Membership Card

to demonstrate the piece of mind you have

when you book with AAA Travel.