MIX Case Study
Catalina Island has a rich history of being a beautiful getaway just 26 miles off of the Southern California coast. However it had fallen off of the radar of the younger generation and was often seen as a place that your parents went.
We decided to approach this Visitors Guide with a fresh and sunny perspective. Since the Island was an island destination, it has a unique advantage over most other destinations.
We used bright, sun-washed photography. Clean, bold and simple typography. Youthful imagery. We wanted to remind the audience that escaping to Catalina Island promised a true escape.