MIX Case Study
California State University:
The Class of 3 Million
Unifying many generations of CSU alumni with a celebration that they can all be proud of.
The California State University system had a significant milestone happening in the Spring of 2015. They were going to graduate their 3 millionth alumni. This was a huge achievement that no other university system could lay claim to. They rightfully wanted to celebrate and bring attention to this remarkable event.
The CSU is an impressive institution that has been instrumental in laying the foundation for the strength of the California economy. However there had been confusion among many regarding which campuses were part of the system. Some of the CSU campuses proudly displayed their association while others were not as active. This inconsistency has led to much confusion as to the scope of the CSU system as a whole.
The graduation of the 3 millionth alumni is an achievement that no other university system can match. This was the time to set the record straight and recognize the CSU for what it is, an effective and impressive system of higher education that has fueled one of the largest economies on earth.