MIX Case Study

Scratch Pizza

Simple and Fresh Pizza Concept

The Challenge

We were contracted to help develop a new pizza brand from “scratch.” The founder is a foodie and he was working with very simple and clean recipes and were sourcing amazing ingredients. He wanted a simple approach that would focus more on the personality of the food.

Our Solution

As is our process, we developed a wide range of design solutions that all achieved the stated goals in different ways. The chosen direction utilized a modular approach that emphasized the hand-crafted quality of the pizza. Which by the way is truly amazing!

We developed a logo and graphic standards, the interior space, menu boards, signage, website, photography and advertising.

It is a true delight to help bring amazing pizza into the world. Even in our own small way.


  • Concept development
  • Name development
  • Brand strategy
  • Logo design
  • Menu design
  • Interior Space Design
  • Menu Board Design
  • Collateral
  • Signage

The Logo

We developed a logo that represents the simple and hand-crafted nature of the food offerings. It is a modular mark that can be broken apart for different uses.

Store Design

We developed a simple layout with modern surfaces. Large graphics and photography to highlight the simplicity of the food.

The Menu Boards

We developed these menu boards with the expanding needs of the brand in mind. Clean and effortless to order from.

Hand Out Menus

A simple and easy to use and handle menu.


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